This report displays the number of visitors per day in the time period spanned by the log file. A visitor is defined by a formula that attempts to measure the number of people who visit the web site. Hits and Page Views only measure the number of requests for pages or files; the visitor metric attempts to figure out which hits and which page views are associated with a specific user. Visitors are also called sessions or users.
It must be stressed that, due to a great deal of technical considerations, this number should be taken with a grain of salt. It is certainly proportional to the number of actual people who visited the web site, but it's not a 100% accurate measure.
This report shows the number of page views per day in the time period spanned by the log file. By default, Page Views refer to requests for HTML pages, while hits refer to any request for any type of file from the server. The number of page views is a better measure of web site traffic then hits because the page view number is unaffected by the number of images on each page.
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